By Gabe Castro-Root
April 14, 2026 - NY Times
Travel restrictions, proposed social media searches and sky-high ticket prices are chasing away international soccer fans, but host cities are still hoping for a boon.
A record 48 teams will compete in this summer’s FIFA World Cup, hosted by Canada, Mexico and the United States.
This summer’s World Cup will bring millions of soccer lovers to stadiums across North America. But whether it lives up to organizers’ lofty expectations could come down to fans like Brett Shields and John Milce of New South Wales, Australia.
Both men are longtime supporters of the Socceroos, their country’s men’s national soccer team, and both have traveled to the World Cup before. But only one is planning to go to this year’s tournament, which runs from June 11 to July 19 in the United States, Canada and Mexico.
Mr. Shields, 59, is coming. He already has the proper travel authorization from past visits to see his daughter, who lives in San Francisco. He plans to stay with her and attend Socceroos matches there and in Seattle.
Mr. Milce, 76, who has been to six World Cups since 1966, is staying home. He said he had made comments online about President Trump’s policies and feared that he could be denied entry at the border because of the administration’s proposed social media checks and broader immigration crackdown.
“I’m not a poor man, but with the costs involved, it was too much to risk,” Mr. Milce said.
With the first kickoff less than 60 days away, tourism and hospitality leaders in the 11 U.S. host cities are watching international fans closely. The United States was the only major nation to register a decline in international tourism in 2025, and hints of lackluster demand have anxiety running high.
The research firm Tourism Economics projects that more than 1.2 million international visitors will travel to the United States for the World Cup. That includes nearly 750,000 who would not have otherwise come, amounting to a roughly 1.1 percentage point increase in international arrivals.
Still, the firm this month revised down its forecast for the rate of recovery from last year’s drop in tourists. Visa restrictions, fears of immigration agents (including at World Cup matches), an increase in phone searches at borders and, for fans, the exorbitant costs of match tickets and transportation are just some of the barriers keeping people away.
Mr. Shields said that if he didn’t already have his travel authorization and a free place to stay, “I doubt whether I’d probably travel over to the World Cup in the current climate.”
Will the World Cup Bring Tourists Back to America?
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Quick and Dirty
This summer’s World Cup will bring millions of soccer lovers to stadiums across North America. But whether it lives up to organizers’ lofty expectations could come down to fans like Brett Shields and John Milce of New South Wales, Australia.
Both men are longtime supporters of the Socceroos, their country’s men’s national soccer team, and both have traveled to the World Cup before. But only one is planning to go to this year’s tournament, which runs from June 11 to July 19 in the United States, Canada and Mexico.
Mr. Shields, 59, is coming. He already has the proper travel authorization from past visits to see his daughter, who lives in San Francisco. He plans to stay with her and attend Socceroos matches there and in Seattle.
Image
Lumen Field, in Seattle, will host six matches, including Australia vs. the United States and Egypt vs. Iran.Credit...Lindsey Wasson/AP Photo
Mr. Milce, 76, who has been to six World Cups since 1966, is staying home. He said he had made comments online about President Trump’s policies and feared that he could be denied entry at the border because of the administration’s proposed social media checks and broader immigration crackdown.
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“I’m not a poor man, but with the costs involved, it was too much to risk,” Mr. Milce said.
With the first kickoff less than 60 days away, tourism and hospitality leaders in the 11 U.S. host cities are watching international fans closely. The United States was the only major nation to register a decline in international tourism in 2025, and hints of lackluster demand have anxiety running high.
The research firm Tourism Economics projects that more than 1.2 million international visitors will travel to the United States for the World Cup. That includes nearly 750,000 who would not have otherwise come, amounting to a roughly 1.1 percentage point increase in international arrivals.
Still, the firm this month revised down its forecast for the rate of recovery from last year’s drop in tourists. Visa restrictions, fears of immigration agents (including at World Cup matches), an increase in phone searches at borders and, for fans, the exorbitant costs of match tickets and transportation are just some of the barriers keeping people away.
Mr. Shields said that if he didn’t already have his travel authorization and a free place to stay, “I doubt whether I’d probably travel over to the World Cup in the current climate.”
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Safety Concerns and Travel Bans
The World Cup, which drew 3.4 million spectators in Qatar in 2022, is a blockbuster pretty much by definition, and organizers expect a large share of bookings, both domestic and international, to come in the final two months.
The U.S. Travel Association said this month that the World Cup has “extraordinary potential to deliver major economic gains” across the United States, but added that “safety concerns, policy perceptions and entry barriers could limit America’s ability to fully capitalize on the opportunity.”
In Seattle, the number of expected domestic World Cup visitors has grown by 30 percent since 2024, said Michael Woody, the chief engagement officer for Visit Seattle. At the same time, the expected number of international visitors has fallen by 17 percent, driven by a particularly sharp drop-off in Canadians.
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Though Iran qualified for the World Cup and is scheduled to play in Los Angeles on June 15, Iranian citizens are generally barred from entering the United States.Credit...Noushad Thekkayil/NurPhoto via Getty Images
Fans coming from countries like Haiti and Iran, on a list of 19 countries whose citizens Mr. Trump has barred from entering the United States, won’t be able to attend their national teams’ group stage matches at all. Supporters of soccer powerhouses like Ivory Coast and Senegal, among the 14 African nations whose citizens face tight visa restrictions, could be forced to post bonds of up to $15,000 to enter the country.
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Adem Asha, 32, a Turkish citizen who lives in Slovakia, obtained a U.S. visa last year in order to watch Lionel Messi, of Argentina, and Cristiano Ronaldo, of Portugal, in what could be their last World Cup. But Mr. Asha, who was born in Syria, worried he could still be targeted by immigration agents. He decided this spring to call off his trip, a conclusion that left him “disappointed but also relieved.”
“I really don’t feel like going there, or spending that much money to go there, and then being denied at the port of entry,” said Mr. Asha, who said he did not consider going to Canada or Mexico because the matches he wanted to see, and the other sites he hoped to visit, were all in the United States.
Banking on Late Bookings
U.S. host cities are pinning their hopes on last-minute travelers. Zane Harrington, a spokesman for Visit Dallas, said he expected “a majority” of fans heading to the city to book their stays in the two months remaining before kickoff — or even during the tournament as teams advance out of the group stage.
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Maple, Zayu and Clutch, the 2026 World Cup mascots, at an event held in New York City last month to celebrate 100 days until the World Cup kickoff.Credit...Jeenah Moon/Reuters
Martha Sheridan, the chief executive of Meet Boston, the city’s marketing and tourism organization, said ticket sales for Gillette Stadium’s seven matches were “robust,” and that they were split roughly in thirds among New Englanders, domestic visitors from the rest of the country and international travelers.
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Demand for hotels in Boston in June is up about 11 percent compared with the same period last year, she said. That increase was smaller than what her team had expected to see by this point when it began planning in 2024, she added, but she felt “very optimistic” that bookings would continue to rise in the coming weeks.
FIFA in recent weeks released blocks of thousands of hotel rooms across the three host countries, while local host committees downsized fan festivals in locations including New Jersey, San Francisco and Seattle, fueling discussion over whether demand was falling short of expectations.
But Jamie Lane, the chief economist and senior vice president for analytics at AirDNA, a company that collects and analyzes short-term-rental data, said it was common practice for major event hosts to scale back their room blocks as they make final preparations for staffing and sponsorships, and that the changes were not a sign of sluggish demand.
A spokesman for FIFA said the changes to fan festivals were not made in response to demand, noting that some of the events will now take place in several neighborhoods rather than in a large central location.
A Bigger, Less Predictable Event
Data published this month by AirDNA shows a rise in short-term-rental bookings, to varying degrees, in every host city. Bookings on group stage game days were up the most in Monterrey, Mexico, rising 564 percent, on average, compared with the same dates last year.
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Bookings were up 209 percent in Mexico City, 171 percent in Kansas City, 152 percent in Miami and 52 percent in Toronto, according to AirDNA.
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The final match, held at MetLife Stadium in New Jersey on July 19, will determine the winner of the FIFA World Cup trophy.Credit...Darryl Dyck/The Canadian Press, via Associated Press
A range of factors, including which teams are competing and to what extent cities regulate short-term rentals, influence those figures. In San Francisco, where short-term-rental bookings were up 28 percent on group stage game days, Anna Marie Presutti, the chief executive of the San Francisco Travel Association, said she thought demand didn’t rise to its full potential because the war in Iran is complicating travel for fans from Jordan and Qatar, two teams that are playing there.
In New York, where short-term rentals are tightly restricted, hotel bookings during the World Cup period are “more or less the same” compared with the same period last year, said Vijay Dandapani, the chief executive of the Hotel Association of New York City.
International travelers generally stay longer and spend more money than Americans, giving them an outsize economic impact. An analysis published by Airbnb in February found that non-Americans coming to the United States for the World Cup planned to visit more destinations and travel three nights longer, on average, than Americans.
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Sylvia Weiler, the president of global destinations at the travel marketing and data company Sojern, said the revamped structure of this World Cup — spread across three countries and featuring a record 48 teams — made it hard to project how travel patterns would play out as the tournament approached.
“We talk about what was expected,” Ms. Weiler said. “I would always put a slight caveat, because we did not know what to expect.”