Since 1984 • San Francisco Bay Area

A Community of Professional Local Tour Guides

Elevating local guiding through community, education, and professionalism.

Certified professional guides

Multilingual & multicultural

Nonprofit, member-led guild

Hire Us

Professional tour services across San Francisco & the Bay Area

Partner with certified local experts who turn your visit into a seamless, memorable experience — from custom private tours to multilingual step-on and hospitality support.

Private Tours

Design a tour that’s all about your group. From classic highlights to niche interests, we build itineraries with flexible timing and pacing.

For private & small groups

Hospitality Services

Welcome guests with a local team that knows both the city and the industry. Our guides support registration, hospitality desks, off-site activities, and VIP hosting.

For meetings & events

Step-On Guides

Certified guides are ready to lead engaging neighborhood walks or hop on your motorcoach to deliver live, story-driven commentary and smart routing.

For tour operators & groups

Languages

Give your guests the comfort of their own language. Our multilingual guides bridge cultures, answer questions, and make every visitor feel at home in San Francisco.

For international visitors

For Guides

Grow Your Skills. Find Community.

The San Francisco Tour Guide Guild supports new and experienced guides with training, networking, professional standards, and visibility to tour operators, cruise lines, schools, and corporate clients across the Bay Area.

Professional Training

Workshops, site visits, guest speakers, and ongoing skill development to help guides deliver accurate, engaging, and memorable tours.

Community & Mentoring

A collaborative network of local guides, industry partners, and volunteers who support each other through shared knowledge and mentorship.

Visibility & Work Opportunities

Listing in our Guide Directory and exposure through the Hire-a-Guide system, connecting you with operators, planners, and clients looking for certified local guides.

Become a Member

Did you know?

Professional guides add depth, context, and calm to every visit.

SFTGG guides help guests understand what they’re seeing — and keep complex programs running smoothly.

Guiding visitors since 1984

Certified & trained local guides

Multilingual & multicultural expertise

Event Support

Why hire a local guide?

More than directions. Real on-the-ground support.

Apps can show you the route. A professional guide keeps your guests engaged, safe, and well cared for while you focus on the bigger picture of your program or visit.

Smarter logistics, less stress

Guides plan timing, routing, and backup options so groups move smoothly through busy streets, attractions, and photo stops — even when conditions change.

Stories that bring the city to life

Local guides connect landmarks with history, culture, and current events — adding humor, nuance, and context that guests remember long after the tour.

Guest care & group management

From accessibility needs to comfort breaks and questions, guides look after people as well as places — so tour operators and group leaders aren’t doing it all alone.

Supporting local professionals

Working with SFTGG connects you to a nonprofit, member-led guild that supports ongoing training, standards, and fair work for guides across the Bay Area.

Local guide leading guests on a tour in San Francisco

Local professionals guiding guests through the Bay Area.

Members & Partners

Join the Guild community

Grow your guiding career or amplify your business by partnering with the San Francisco Tour Guide Guild. Become part of a trusted network that keeps Bay Area tourism informed, connected, and thriving.

Tour Guide Members

Certified & Associate

For working and aspiring guides seeking professional development, credentials, and community.

Education, workshops & site visits
Listing in the Guide Directory
Networking & job referral opportunities

Dues: $80 first year, $75 thereafter

Become a Member →

Friends of the Guild

Individuals, Businesses & Tourism Organizations

Perfect for tourism, hospitality, and event partners who want to stay connected with the guide community.

Newsletter, meetings & community access
Networking with guides & tourism peers
Support high standards in Bay Area tourism

Annual contribution: $100

Become a Partner →

Corporate Sponsorships

Hotels, Attractions & Operators

Join us in strengthening the Bay Area visitor experience. Sponsorship provides meaningful visibility and supports guide training, education, and industry-wide collaboration.

Brand recognition throughout the Guild
Access to the guiding & tourism network
Support programs that uplift the industry

Annual sponsorship: Custom tiers available

Sponsor the Guild →

Since 1984 • San Francisco Bay Area

Trusted local experts for your guests

The San Francisco Tour Guide Guild connects tour operators, cruise lines, DMCs, and event planners with vetted professional guides who deliver memorable, well-managed experiences.

Hire a Guide → Why hire a local guide?

Certified professional guides

Multilingual & multicultural

Nonprofit, member-led guild

Tour guide leading a group with the Golden Gate Bridge in the background

Local stories, professional delivery

Guides who know the city, manage logistics, and keep your guests engaged.

Certified & trained guides

Proud Members Of

Connected to the wider tourism community

The San Francisco Tour Guide Guild actively participates in local, national, and international tourism organizations that promote high standards and professional collaboration.