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What is SFTGG?

The San Francisco Tour Guide Guild is a not-for-profit organization founded in 1984 to promote and maintain excellence and integrity within the tour guiding profession by offering continuing education, mentorship and networking opportunities to tourism professionals.
We are a resource for local tourism information and pleased to offer assistance, advice and referrals to associates and members of the hospitality industry.


Enhance your skills with our Education Programs. Join our professional organization for industry insights, learning opportunities, and lifelong friendships.

Join SFTGG →

Hire Us

Our members understand how to deliver high quality tours. Certified Guides have demonstrated deep knowledge and professional skills, and have extensive experience.

Hire a Guide →


Join SFTGG and partner with us on issues affecting the tourism and hospitality industry. Our collaboration with other industry leaders helps create a strong tourism environment.

Partner with us →

Our Services

Private Tours

Personalized and exclusive experiences, tailored to the preferences of your party.


Providing exceptional service and creating memorable experiences for events and conferences.

Walking tour

Walking Tours

Guided Walking tours in most of the neighborhoods of our amazing city.

Step On

Our guides know SF like no one else does. Trained to provide the best experience for our guests.


Multilingual tour guides available. Discover your guide and explore with us in your own language.

Upcoming Events
Upcoming Events